As prices rise and tastes change, grocers must innovate to keep meat sales sizzling Here’s a look at key trends in the fresh meat category FreshCo launches “That’s Fresh” campaign Discount chain debuts new brand platform ‘Look for the Leaf’ campaign puts on a united front Maple Leaf Foods shines a spotlight on fellow Canadian-owned brands Farm Boy launches 'A Farm Boy Fresh Twist' brand platform Concept reimagines the task of grocery shopping as a fun experience Walmart, Loblaw agree to identify Nova Scotia products in stores as U.S. tariffs hit Retailers to display the Nova Scotia Loyal brand in their stores Sobeys’ 'So Canadian' spot delivers patriotic message Ad highlights the grocer’s local roots These Canadian retailers and brands are tapping into the ‘Buy Canadian’ trend From maple leaf labels to patriotic campaigns, businesses showcase homegrown products Neutrogena announces Tate McRae as new global brand ambassador Beauty brand debuts fresh campaign for its Hydro Boost range Vince’s Market touts Canadian-made products Amid the ongoing tariff threat, the independent grocer is highlighting home-grown options 1