Joel Gregoire

Analyst

Author Profile

Joel Gregoire is associate director, Food & Drink at Mintel, the world’s leading market intelligence agency. Based in Toronto, Joel researches and writes reports on Canada’s food and drink industry.

ARTICLES BY THIS AUTHOR

10/11/2022

Messaging around sustainability efforts key to winning over skeptical consumers

Brands must have a strategy when it comes to sustainability operations and messaging
07/18/2022

Food fight

As the pandemic’s impact wanes, competing with foodservice will again become critical
04/04/2022

Helping shoppers save

As food prices climb, grocers that help shoppers stretch budgets will be particularly relevant this year
01/10/2022

Elevating frozen meals

With the lines between dining in and dining out continuing to blur, there’s a growing appetite for higher quality frozen meals
10/12/2021

Avoiding the fate of the dinosaurs

With the work-from-home trend likely to continue post-pandemic, grocers and restaurants alike will need to adapt to the new reality
06/28/2021

Immunity matters

In unpredictable times, Canadians are focused on looking after their health
05/13/2021

What brands stand for matters more than ever

Brands need to have clear positions on social and environmental issues and show how they can be a force for good, says research
09/13/2016

The scoop on adult ice cream habits

The kid in all of us loves ice cream.
04/12/2018

Meat of the matter

Seven-and-a-half-billion people live on theplanet currently, and the United Nations forecasts that number will rise to 9.8 billion by 2050.
12/21/2017

Capitalizing on convenience

As Canadians’ appetite for HMR grows, grocers must innovate and deliver easy solutions to win in this increasingly competitive space