Joel Gregoire

Analyst

Author Profile

Joel Gregoire is associate director, Food & Drink at Mintel, the world’s leading market intelligence agency. Based in Toronto, Joel researches and writes reports on Canada’s food and drink industry.

ARTICLES BY THIS AUTHOR

06/28/2023

Time to tier-up

Mintel’s Joel Gregoire on using tiered brand offerings to woo value shoppers
05/23/2023

Sizing up AI and its potential impact on the grocery industry

How might artificial intelligence impact our relationship with food and beverages?
12/28/2022

Responding to inflation: What Canadians are seeking from grocers and producers

Initiatives aimed at helping consumers cope need to be rooted in understanding in terms of the impact rising food prices have on consumers’ lives
10/10/2022

Messaging around sustainability efforts key to winning over skeptical consumers

Brands must have a strategy when it comes to sustainability operations and messaging
07/17/2022

Food fight

As the pandemic’s impact wanes, competing with foodservice will again become critical
04/03/2022

Helping shoppers save

As food prices climb, grocers that help shoppers stretch budgets will be particularly relevant this year
01/09/2022

Elevating frozen meals

With the lines between dining in and dining out continuing to blur, there’s a growing appetite for higher quality frozen meals
10/11/2021

Avoiding the fate of the dinosaurs

With the work-from-home trend likely to continue post-pandemic, grocers and restaurants alike will need to adapt to the new reality
06/27/2021

Immunity matters

In unpredictable times, Canadians are focused on looking after their health
05/12/2021

What brands stand for matters more than ever

Brands need to have clear positions on social and environmental issues and show how they can be a force for good, says research