Joel Gregoire
ARTICLES BY THIS AUTHOR
06/28/2023
Time to tier-up
Mintel’s Joel Gregoire on using tiered brand offerings to woo value shoppers
05/23/2023
Sizing up AI and its potential impact on the grocery industry
How might artificial intelligence impact our relationship with food and beverages?
12/28/2022
Responding to inflation: What Canadians are seeking from grocers and producers
Initiatives aimed at helping consumers cope need to be rooted in understanding in terms of the impact rising food prices have on consumers’ lives
10/10/2022
Messaging around sustainability efforts key to winning over skeptical consumers
Brands must have a strategy when it comes to sustainability operations and messaging
07/17/2022
Food fight
As the pandemic’s impact wanes, competing with foodservice will again become critical
04/03/2022
Helping shoppers save
As food prices climb, grocers that help shoppers stretch budgets will be particularly relevant this year
01/09/2022
Elevating frozen meals
With the lines between dining in and dining out continuing to blur, there’s a growing appetite for higher quality frozen meals
10/11/2021
Avoiding the fate of the dinosaurs
With the work-from-home trend likely to continue post-pandemic, grocers and restaurants alike will
need to adapt to the new reality
06/27/2021
Immunity matters
In unpredictable times, Canadians are focused on looking after their health
05/12/2021
What brands stand for matters more than ever
Brands need to have clear positions on social and environmental issues and show how they can be a force for good, says research