Kathy Perrotta

VP, Ipsos Canada

Author Profile

Kathy Perrotta is a VP of Marketing with Ipsos Canada and leads the FIVE service, a daily diary tracking of what individuals ate and drank yesterday across all categories/ brands, occasions and venues. She is the author of the "Eating in Canada" blog series for Canadian Grocer. [email protected]

ARTICLES BY THIS AUTHOR

11/09/2022

Cracking the modest income shopper code

As grocers seek to provide value to all shoppers, it’s important to understand how to target those with modest incomes
07/13/2022

Inflation nation

Consumers are on the hunt for value. How will this impact where they eat?
04/19/2022

Shifting priorities

Three big insights on how Canadians are approaching healthy eating
11/14/2021

Enter the transition era

As Canadians shift back to “normal” life, adapting solutions to meet evolving needs will be key
10/04/2021

What behaviours will be stickiest?

Our investigation finds consumers’ eating habits are a bit more predictable than you might think
06/28/2021

What about lunch?

Breakfast and dinner have been winners over the course of the pandemic—but what’s happening with the mid-day meal, and what’s the opportunity?
03/29/2021

Back to traditional meal routines

Over the past five years, traditional eating patterns centred around the classic concept of "three square meals a day" had slowly eroded in favour of more frequent meals and snacks throughout the day.
02/09/2021

Pandemic leads to shift in snacking habits

During the pandemic, many consumers re-connected to home life as a place of refuge, comfort and belonging. In tandem with this re-connection has been the re-prioritization of meals as pillars to define our days.
02/25/2019

Are YEMPs on your radar?

Young educated millennial parents are a large group that’s influencing eating habits
10/11/2018

Come together!

Encouraging togetherness at mealtime is not just good for consumers’ well-being—retailers stand to benefit, too