Kathy Perrotta

VP, Ipsos Canada

Author Profile

Kathy Perrotta is a VP of Marketing with Ipsos Canada and leads the FIVE service, a daily diary tracking of what individuals ate and drank yesterday across all categories/ brands, occasions and venues. She is the author of the "Eating in Canada" blog series for Canadian Grocer. [email protected]



Three trends to watch in beverages

From functional and booze-free bevvies to plant-based options, here’s how Canadians will be quenching their thirst

Cracking the modest income shopper code

As grocers seek to provide value to all shoppers, it’s important to understand how to target those with modest incomes

Inflation nation

Consumers are on the hunt for value. How will this impact where they eat?

Shifting priorities

Three big insights on how Canadians are approaching healthy eating

Enter the transition era

As Canadians shift back to “normal” life, adapting solutions to meet evolving needs will be key

What behaviours will be stickiest?

Our investigation finds consumers’ eating habits are a bit more predictable than you might think

What about lunch?

Breakfast and dinner have been winners over the course of the pandemic—but what’s happening with the mid-day meal, and what’s the opportunity?

Back to traditional meal routines

Over the past five years, traditional eating patterns centred around the classic concept of "three square meals a day" had slowly eroded in favour of more frequent meals and snacks throughout the day.

Pandemic leads to shift in snacking habits

During the pandemic, many consumers re-connected to home life as a place of refuge, comfort and belonging. In tandem with this re-connection has been the re-prioritization of meals as pillars to define our days.

Are YEMPs on your radar?

Young educated millennial parents are a large group that’s influencing eating habits