Kathy Perrotta

VP, Ipsos Canada

Author Profile

Kathy Perrotta is a VP of Marketing with Ipsos Canada and leads the FIVE service, a daily diary tracking of what individuals ate and drank yesterday across all categories/ brands, occasions and venues. She is the author of the "Eating in Canada" blog series for Canadian Grocer. [email protected]

ARTICLES BY THIS AUTHOR

10/26/2020
Eat, drink and be wary
With the constant uncertainty and change that is prominent in a COVID-19 environment, it is vital that we look towards the face of this new reality and consider how we might adapt upcoming fall and winter celebrations.

Kathy Perrotta
9/30/2020
Safety sells
Retailer health and safety regimes are now at the forefront of grocery’s in-store experience

Kathy Perrotta
6/24/2020
New reality sparks new consumption habits
Forced to spend more time at home, consumers are changing how and what they eat

Kathy Perrotta
4/14/2020
The rise of edible ethics
To win over conscious consumers, companies need to be transparent and authentic in their actions

Kathy Perrotta
11/21/2019
Rise of the munchies

Kathy Perrotta
5/23/2019
The evolution of "healthy"
How consumers define healthy eating has changed, as personalized approaches to wellness become the norm

Kathy Perrotta
2/25/2019
Are YEMPs on your radar?
Young educated millennial parents are a large group that’s influencing eating habits

Kathy Perrotta
10/11/2018
Come together!
Encouraging togetherness at mealtime is not just good for consumers’ well-being—retailers stand to benefit, too

Kathy Perrotta