Sylvain Charlebois
ARTICLES BY THIS AUTHOR
- 5/29/2025
Grocery aisle of flags, cart of reality
According to NielsenIQ, Canadian food sales rose just 4.4% while American products fell 4.1%—proof that maple leaf marketing moves the needle, but only slightly. In the end, price still rules the cart - 5/28/2025
Ottawa still thinks the food industry ends at the farmgate
Supporting farmers is important—but feeding the nation requires seeing the whole value chain - 5/25/2025
Time to spill the tea on Canada’s misguided tariffs
Keeping a tariff on tea to punish the U.S. is like taxing umbrellas to get back at the clouds. The real losers are not Washington lobbyists—but Kenyan farmers and Canadians - 5/14/2025
Forget 'Elbows Up'—it’s 'Wallets Out'
While Ottawa rallies Canadians with slogans like 'Elbows Up,' the real impact of its tariff strategy is felt at the checkout. Unlike the U.S., which keeps food inflation in check despite aggressive trade moves, Canada is paying more and getting less—proof that slogans can’t shield consumers from poor economic policy - 5/12/2025
Crickets, collapse and consumer choice: Ottawa’s protein problem
The future of food in Canada isn’t vegan or bust—it’s about blending innovation with tradition, meeting consumers where they are, not where activists or governments wish they’d be - 5/4/2025
Why Canada will lose half Its dairy farms by 2030—with supply management
Canada’s dairy policy was designed to protect farmers—but on its current path, it’s protecting consolidation, stifling trade, and shutting out the future - 4/30/2025
Why some food boycotts work—and most don’t
Emotions may ignite a movement, but only value, trust, and competitiveness can sustain it—food patriotism is powerful, yet fleeting when the price tag grows - 4/28/2025
Liberals win again—will Canada's farmers and food security lose?
With a fourth term secured, the Liberals now have a rare opportunity to strengthen Canada's agri-food sector—but without serious reforms to carbon pricing, supply management, and trade infrastructure, stability alone won't protect our food security or competitiveness - 4/24/2025
Canada is leading the world in working from home. It’s quietly changing the way—and where—we eat
As Canada leads the world in remote work, the kitchen has quietly become our new boardroom, grocery bills our new budget battleground—and what we eat, a reflection of how we live, work and adapt - 4/22/2025
The U.S. is ditching food dyes—will Canada follow?
As the U.S. pulls synthetic dyes from the food chain, Canada risks falling behind—not because the science has changed, but because the politics of perception has
