Balzac's Coffee Roasters has appointed Christine Cruz-Clarke as its new chief executive officer, effective immediately.
In this role, Cruz-Clarke will oversee all company operations and has been tasked with growing the brand and driving commercial success, according to a press release.
Cruz-Clarke has more than 18 years of experience working in CPG, management consulting and sustainability both in Canada and in Europe.
She was most recently general manager for TerraCycle, and has also held marketing and strategy positions with The Hershey Company, Wrigley Canada, Kraft Foods and Deloitte.
"An executive of Christine's calibre, her years of relevant experience steering consumer-focused brands, along with her expertise in sustainability, made her a complete standout for this role," said Arlene Dickinson, general partner of district Ventures Capital, which holds a majority ownership in Balzac's Coffee Roasters.
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