Barilla Canada and Italian denim brand Parasuco Jeans Inc. have partnered to launch a limited-edition clothing capsule.
Titled “Moda,” the collection consists of a pasta-themed ballcap, t-shirt and hoodie.
Each item features the new Barilla blue DAL 1877 logo in celebration of the reinvented packaging that rolled out across Canadian retailers earlier this year as part of the brand’s 145th anniversary.
The capsule is exclusively available through a daily spin-the-wheel contest, running Sept. 1 through Sept. 18. Canadians have the chance to win the exclusive items, along with new Barilla Tagliatelle and Pappardelle premium pasta shapes. One grand prize winner will also receive a $1,000 Parasuco gift card, and a one-year supply of Barilla pasta.
"Barilla is thrilled to partner with Salvatore Parasuco a highly respected Italian born designer, for this exclusive pasta-inspired premium clothing capsule," said Gino Rulli, vice president and general manager of Barilla Canada, in a statement. "For 145 years, Barilla has been mastering the art of premium al dente pasta, while Parasuco has rocked the art of denim fashion. Through the collaboration of our two brands, we can give Canadians a taste of two core pieces of Italian culture – food and fashion – while partnering with a company that shares similar values of craftsmanship, premium quality, and authenticity."