Barilla launches 2026 F1 'Pastaport Contest'

Barilla Canada’s Formula 1 “Pastaport Contest” is back for its sixth year.

One lucky Canadian will win a trip for two to Italy to attend the 2026 Italian Grand Prix. Valued at $16,000, the prize includes flights, accommodations and the full race weekend experience.

Launched during Italian Heritage Month, the contest is part of Barilla’s global, multi-year partnership with Formula 1. 

The Pastaport Contest runs May 21 to July 31. 

“At the heart of both Barilla and Formula 1 is the idea of bringing people together—that’s Domenica Italiana,” said Gillian Francis, senior brand manager, Barilla Group, in a press release. “For more than 145 years, Barilla has created quality pasta that connects people around the table. As Canadians increasingly seek experiences that feel meaningful and shared, this year’s Pastaport has evolved into a broader celebration of Italian culture, bringing Barilla to life beyond the kitchen through our Formula 1 partnership and creating new, memorable ways for people to connect.”