Bel Group Canada reorganizes Out of Home strategy, makes two appointments

Bel Group Canada has made two appointments as it looks to strengthen its Out of Home channel.

The company is consolidating its foodservice and distribution through one strategic partner, Dot Foods Canada. 

Bel said the move will help make its flagship brands more widely available for foodservice operators, convenience outlets and other Out of Home partners. 

The shift sees Jeff Tetzlaff appointed to senior director, Out of Home – strategies and planning, and Stephanie Aiello named national non-commercial foodservice manager.

Tetzlaff will support Bel Group Canada’s growth and strengthen its presence in the Out of Home channel. Aiello will be responsible for overseeing clients across foodservice channels, such as healthcare, educational institutions, retirement homes and other non-commercial sectors in Canada. 

The company’s Out of Home business is focused on two complementary streams: culinary solutions,including brands such as Boursin and Kiri, and healthy snacking, with products including Babybel, The Laughing Cow and GoGo squeeZ. 

Bel said it hopes to build Out of Home into a more significant growth driver, with the ambition for the segment to eventually represent approximately 10% of the company’s overall sales.