Marketing Tactics

PC removes artificial flavours and colours from all of its products

Chain showcasing four different products as part of its “Why not try?” program

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

Sobeys gives added value to consumers with detailed beer flavour info

Brand introduces plush toys in “Stick Together” campaign

Event highlights produce industry's efforts to help families eat healthier

Rebuilding after train tragedy, the grocer launches larger downtown location

Food and drink makers are turning to anthropology to capture Canadians’ heartstrings.

Twitter campaign aims to dig into consumer engagement