Cause Marketing/ Community Programs

Senior-level Star

Over the next five years, the retailer and its charitable organization are working on creating a diverse and inclusive workplace

Videos and in-store displays feature the people behind the products

Waterproof eyeliners, an eyeshadow palette, eyelashes, a brush set and nail polish are available under the retailer's Quo brand

Sustainability is important to Canadian consumers – Chicken farmers deliver

‘The objective is to keep moving the needle’ says head of corporate social responsibility Tonya Lagrasta

Experts say the offers lend corporate clout to an important cause, but it can build brand loyalty too

Brands need to have clear positions on social and environmental issues and show how they can be a force for good, says research

In support of Canada's athletes, Sobeys' parent has launched a marketing campaign ahead of the Summer Games in Tokyo

To help cut its food waste, Empire plans to roll out the Second Harvest Food Rescue app nationwide