The rise of the value-driven consumer Giving shoppers the lowest price ma not give you the best lift in sales We perceive brands the same way we look at faces (study) New study finds that people assess brands using the same psychological mechanisms they do for appraising faces Canadians are charitable at the checkout (survey) Contributions may be small, but checkout programs can still raise big bucks Loblaw works with producers to prioritize locally-raised pork Agreement with Les Éleveurs de porcs du Québec means more in-store promotion Changing product launch plans Ready to bet on a different approach? Provigo scores three-year Habs sponsorship Customers can win loyalty points whenever the Canadiens win a game New report measures the effectiveness of green lingo Big data and emerging markets How modern grocers can use data to reach emerging-market consumers Save-On-Foods goes the extra mile launching online grocery delivery in Vancouver Darrell Jones makes first delivery to Ronald McDonald House KD contest goes for the gold Company supporting Kraft Dinner rebrand with KD Gold contest and prizes Flipp app launches newest version New feature lets users see store deals that match manufacturer coupons Shopper awareness of location-based technology picks up steam (study) Study shows 65% of shoppers use mobile support while shopping in-store First Previous 56 57 58 59 60 Next Last
