The untapped boomer opportunity The boomer cohort in Canada is large, affluent and willing to spend their dollars - ignore them at your peril Has COVID really changed the food industry? HelloFresh looks to spread random acts of kindness Meal-kit service is asking Canadians to nominate a family member or caregiver deserving of a free food box IGA introduces an Olympic sequel to its holiday ad ‘The Athlete’ is a companion piece to December’s ‘The Trophy,’ showing a young girl and her grandfather bonding over hockey Empire is feeding the dream of Olympic glory Building on the momentum of the Tokyo 2020 Games, Sobeys' parent brings back its “Feed the Dream” marketing platform for Beijing Game on! Boosting merchandising efforts around Super Bowl is a winning strategy Galen Weston asks for customer feedback with #HeyPC campaign New Loblaw advertising encourages shoppers to share their stories — good and bad — across social media channels Sampler signs on UNFI for digital sampling Partnership will help CPG brands reach targeted customers at home CPMA launches #Fresh20 to boost produce consumption New effort suggests how Canadians can add an assortment of produce to their meals for $20 Dairy Farmers of Ontario once again puts the focus on families New advertising in its two-year-old “Dairy Done Right” platform features one of its more than 3,400 dairy farming families Kraft Peanut Butter launches fund for food-allergy medication The brand is helping people offset the cost of life-saving epinephrine injection pens Rebranded Ben’s Original launches across Canada Mars Food Canada introduces new packaging and a scholarship fund for under-represented communities First Previous 19 20 21 22 23 Next Last
