Managing digital: Mondelez Canada's Janine Keogh Marketing VP says the key to digital is to remain curious and experiment Goodbye Gatorade, hello Biosteel An all-natural, bright pink, made-in-Canada sports drink is taking pro hockey by storm. Coca-Cola bottle turns 100 Coca-Cola contest plays on hockey rivalry Playing on age-old rivalry, marketing effort aims to "drive brand love" Unilever scores with Toronto raptor Kyle Lowry hired as spokesperson for new antiperspirants, across multiple brands Kraft goes deeper for Hockeyville Brand aims to rally communities with storytelling and a Canadian hockey legend Mondelez gets game ready with new multi-brand campaign Oreo, Belvita, Wheat Thins and Halls focus on pre-game rituals to get families involved How did Mondelez use Facebook to sell its Stanley Cup Oreo? The brand explains why social media and TV ads go together like milk and cookies Protinis asks Canadians if they're #busierthanhayley Twitter campaign aims to dig into consumer engagement Coming in from the cold In a fresh-food world, can frozen offer decent sales growth? First Previous 9 10 11 12 Next Last
