Canada Safeway tops in meeting customer expectations: survey

In a survey by customer experience management specialist Empathica of grocery consumers in North America, Safeway was considered to be doing the best overall, with the highest score in meeting customer expectations across all service areas.

Overwaitea came in a close second, while Walmart ranked near the bottom of the list for operations, people and promotions among Canadian consumers.

Consumers from each region also revealed their primary grocery store of choice based on their overall customer experience: Overwaitea Food Group (West);  Sobeys (Atlantic); Loblaw (Ontario); Sobeys (Quebec).

Empathica surveyed more than 16,000 North American consumers who ranked grocery stores in the U.S. and Canada on how well they deliver on customer service expectations across five primary service areas: merchandise, promotions, operations, people and technology.