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Carlton Cards' ‘Support Mental Health’ campaign returns for fourth year

Annual campaign raises funds for the Canadian Mental Health Association
Jillian Morgan, female, digital editor for Canadian Grocer
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Now in its fourth year, the campaign has raised $230,000 for mental health initiatives.

Who: Carlton Cards 

What: The company is once again supporting the Canadian Mental Health Association (CMHA) through its annual ‘Support Mental Health’ campaign, running October 1 to 31.

Now in its fourth year, the campaign has raised $230,000 for mental health initiatives. 

Carlton Cards will once again donate a portion of proceeds from greeting cards sold at participating retail partners across Canada during October to the CMHA.

"Supporting the community is a top priority for Carlton Cards. We are proud to collaborate with our exceptional retail partners to raise funds to support CMHA and its mental health initiatives in Canada," said Paul Werynski, president of Carlton Cards, in a release.

New for the 2024 campaign is a weekly social media contest showcasing a themed connection challenge. 

This campaign will be featured in the following participating retailers: Atlantic Superstore, Brunet, Dominion, Familiprix, Federated Coop, Foodland, Fortinos, IGA, Jean Coutu, Lawtons Drugs, Loblaws, London Drugs, Maxi, Metro Ontario, PharmaChoice, Pharmasave, Real Canadian Superstore Provigo, Safeway, Save On Foods, Shoppers Drug Mart, Sobeys, Your Independent Grocer, select Walmart stores and Zehrs Markets.

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