Cheetos celebrates NHL All-Star Weekend with 16-foot statue

Cheetos has erected a 16-foot statue in Toronto ahead of the 2024 NHL All-Star Weekend in February.

The move comes after the brand set up its first statue in Cheadle, Alta. in October 2022 to introduce Canadians to “Cheetle” – the word for the cheesy residue the snack leaves on your fingertips. 

Now, “Cheetos Top Cheetle” heroes a Bauer Hockey glove with Cheetle-tipped fingers. 

"This is a huge moment for the city and we wanted to create an unforgettable experience for fans to celebrate the return of NHL All-Star Weekend," said Jess Spaulding, CMO, PepsiCo Foods Canada, in a statement. "With our hockey-fied statue, we want to continue to give hockey fans and Cheetos fanatics a memorable way to mark this moment and show the world how we All-Star."

The statue will be on display from Jan. 25 to 30, before moving to the 2024 Hyundai NHL Fan Fair for its grand finale at the Metro Toronto Convention Centre from Feb. 1 to 4.