As part of an ongoing commitment to reducing food waste, Hellmann’s Canada has launched an app called “Fridge Night” that is designed to get Canadians to use up any leftover food in their refrigerator.
The free app is built around content including a series of weekly challenges hosted by chef Andy Hay, a season seven finalist on MasterChef Canada. They include “10 meals in a minute” challenge (in which users are asked to spot 10 potential meals in their fridge in just one minute) and “Fakeout 15” (in which they are challenged to create a copy of a favourite takeout order in 15 minutes with what they have on hand).
The mayonnaise brand is enticing its users to complete the missions by offering $10 off coupons on Unilever products through its online U Shop store. It is also extending its partnership with Second Harvest by donating a meal on users’ behalf—up to 25,000 in total—for every meal completed within the app.
A study released by the United Nations earlier this year found 61% of all food waste occurs within the home, and that Canadians are among the world’s worst offenders—with the average person generating an average of 79 kilograms of waste per year, 63% of which is still fit to be consumed.
“Hellmann’s has a fundamental belief that food is too good to be wasted, and as a brand that reaches millions of people through our products, we believe we have both an opportunity and a responsibility to raise awareness about the issue and help people reduce food waste,” says Kristen Denega, senior brand manager, condiments at Hellmann’s Canada.