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EIQ BrandLab becomes full-service creative agency

Marketing arm of EIQ offers B2B clients bold brand ideation, go-to-market strategy, lead generation and immersive digital experiences

EnsembleIQ, the parent company of Canadian Grocer and several other retail-based publications, is scaling up its EIQ BrandLab marketing division into an independent business unit, providing creative capabilities through the company’s platforms that go beyond its B2B media brands.

The company’s BrandLab team recently won “Digital Team of the Year” by Folio’s Eddie and Ozzie Awards for digital media, creativity, resourcefulness and success in achieving customer goals. Building off the awards and the marketing arm’s foundation, EIQ BrandLab is expanding into a full-service strategic marketing and creative agency for the global B2B market, with deep specialization in retail, consumer brands, technology and hospitality sectors.

“Brands competing in B2B spaces are routinely underserved by consumer agencies that don’t have our innate focus on their markets,” said Jennifer Litterick, CEO, EnsembleIQ. “With EIQ BrandLab, we can provide our customers with award-caliber creative ad engagement, built on an underlying DNA of deep business intelligence in sectors where EnsembleIQ is the B2B leader.” 

EIQ also earned honors by Folio this year for creative executions including digital visualization with client Fibre Box Association and visual storytelling with client AWS. The unit is converging a new vision, new creative approaches, and new technologies to better engage influential audiences and inspire them to take positive action. From bold brand ideation and go-to-market strategy, to lead generation and immersive digital experiences, EIQ BrandLab delivers insight-driven marketing that forms meaningful connections with brands and industry leaders.

With this expansion, EIQ BrandLab has defined a new, exclusive “Growth Action Framework,” designed to take clients from upstream business evolution--with brand innovation and creative positioning--through transformative 360-degree marketing activation. Current EIQ BrandLab clients also include AWS, SAP, Anheuser-Busch, Constellation Brands, DISH NetworkHughes Network Systems, among others. 

EIQ BrandLab is headed by B2B agency veteran Darren Ursino, vice-president, brand engagement, with a senior team including Ali Zipes, director of client services, and Alexandra Voulu, director of marketing.

EnsembleIQ is a leading global business media company, with more than 20 storied brands spanning print, digital, social, virtual and live events — aligned with breakthrough marketing capabilities, consumer research and unequalled business intelligence.

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