Electrolit and Honda Indy Toronto team up

Hydration beverage maker Electrolit has teamed up with Honda Indy Toronto for the 35th annual event. 

Electrolit will be the official hydration partner of the event which takes place at Exhibition Place in Toronto July 14 to 16. As partner, Electrolit will be giving festival attendees its hydration beverage, made from pharmaceutical quality grade ingredients.

Pato O’Ward will also act as the official Electrolit ambassador at this years’ event. 

“As I prepare for race day and as a professional athlete, staying hydrated is absolutely crucial. Having Electrolit by my side gives me the confidence to perform at my best,” said O’Ward. “I'm excited to showcase the power of this partnership on the track and demonstrate how Electrolit fuels my performance and helps me push the limits. Together, we're ready to make a splash in Toronto and leave our mark on the racing world."

O’Ward is one of the youngest professional racecar drivers at this years’ event. The 24-year-old will be driving an Arrow McLaren at the event.

“Electrolit’s superior hydration goes hand in hand with the high-performance world of IndyCar racing,” said Enrico De La Torre, commercial director of Electrolit Canada. “Fueling race-goers and Pato O’Ward on and off the track, who is a firm part of the growing Electrolit family, at this staple event in Ontarians' social calendars is an exciting step in our brand’s journey.” 

Electrolit’s premium hydration drinks are available at c-stores in Canada in five flavours: Blue Raspberry, Orange, Grape, Fruit Punch and Strawberry Kiwi. 

“We are excited to partner with a premium hydration brand like Electrolit at the Honda Indy Toronto," said Jeff Atkinson, president of Honda Indy Toronto. "This terrific product available throughout Canada will be a big help for fans looking to stay cool and refreshed during our July festival weekend at Exhibition Place.”

This article first appeared on Convenience Store News Canada