Empire caps off Scene+ rollout across Canada

Empire’s Scene+ loyalty program is now available at the company’s Quebec retail banners – IGA, Les Marchés Tradition and Rachelle Béry – and at Thrifty Foods locations in British Columbia.

The launches mark the fourth and final phase of the program’s rollout, following Atlantic Canada, Ontario and Western Canada.

Scene+ is also available on Voilà's online platform.

[Read more: “Consumers lean on loyalty programs to help manage inflation”]

"We couldn't be happier with the enthusiastic customer response we have seen in Atlantic Canada, Western Canada, and Ontario," said Sandra Sanderson, senior vice president of marketing at Empire, in a statement. "Our Empire customers love all of the ways they are able to earn and redeem points every day with Scene+, on groceries and so much more. We are thrilled to bring our Thrifty Foods customers all the incredible value this loyalty program has to offer — and they can stay tuned for news of special regional and store-based deals as we launch."

Empire became a co-owner of Scene+ in June 2022, along with Scotiabank and Cineplex, introducing the program to customers in Atlantic Canada in August, followed by British Columbia, Alberta, Saskatchewan and Manitoba in September and Ontario in November.

Scene+ currently has over 11 million members across the country.