Farm Boy launches 'A Farm Boy Fresh Twist' brand platform
Farm Boy has officially launched its new brand platform, “A Farm Boy Fresh Twist.”
The concept—part of the Empire-owned grocer’s refreshed masterbrand strategy—reimagines the task of grocery shopping as a fun, fresh-market experience.
“A Farm Boy Fresh Twist” comes to life through in-store experiences and displays showcasing fresh innovations, new products and standout merchandising, as well as a new hero video.
The grocer opened a new store in Toronto's Leaside neighbourhood late last year under the new brand platform.
In a recent interview with Canadian Grocer, Farm Boy president and general manager Shawn Linton said of the concept: “It’s a way to articulate to our teammates and to our customers and to everybody that comes into our stores what we do and what we stand for—our integrity and what we’re all about.”
Watch the video below:
