Four regions of Canada inspire Lay's flavour contest finalists

Butter chicken and Montreal smoked meat among flavours resonating with Canadians

Four finalists have been chosen for Lay's Canada's Do Us a Flavour Tastes of Canada contest.

Contestants were asked to come up with a potato chip recipe idea based on their favourite food and the Canadian region that inspired it.

The company said it received almost 950,000 submissions.

The four flavours, which will be available in stores in early August for a limited time, are:

– Cowboy BBQ Beans on Lay's Wavy by Brenda Boghean of Calgary, inspired by rodeo food in Western Canada.

– Butter Chicken on Lay's Original by Darryl Francispillai of Mississauga, Ont., inspired by his South Asian heritage and home in Ontario.

– Montreal Smoked Meat on Lay's Original by Zdravko Gunjevic of Waterloo, Ont., inspired by Quebec and named for that city's deli favourite.

– PEI Scalloped Potatoes on Lay's Original by Jordan Cairns of Burlington, Ont., inspired by his favourite side dish at family dinners and the spuds' cultivation in Atlantic Canada.

Voting to determine the top chip flavour runs from Aug. 11 to Sept 30.

The finalist garnering the most votes will win $50,000 plus one per cent of their flavour's future sales.

The winning flavour will be announced and available across Canada in late November.

Jalapeno Mac N' Cheese created by Randall Litman of Calgary was the 2014 contest winner, and Maple Moose, devised by Tyler LeFrense of Isle Aux Morts, N.L., won in 2013.

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