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Freson Bros. raises $149,000 for Jasper Volunteer Fire Brigade

Fundraising campaign included customer donations
Kristin Laird
Volunteer firefighters standing in front of a fire truck being presented with a large cheque
Cheque presentation of $149,275 to the Jasper Volunteer Fire Brigade by Paul Lovsin, Freson Bros. Hinton Hill store manager and Sally Congdon, Freson Bros. Hinton Valley store manager

Who: Freson Bros.

What: The Alberta grocery chain ran a fundraising campaign from Aug. 2 to Aug. 15 in support of the Jasper Volunteer Fire Brigade and their ongoing efforts in fire protection and emergency services.

Across its stores, customers donated $99,275 towards the effort, with Freson Bros. adding an additional $50,000 to bring the total campaign amount to $149,275.

“We are deeply moved by the generosity of our customers and the strong sense of community that this campaign has inspired,” said Paul Lovsin, Freson Bros. Hinton Hill store manager, in a press release. 

“We would like to thank all our communities for helping us support the Jasper Volunteer Fire Brigade. Their bravery and commitment in serving and protecting their community during this wildfire season is truly inspiring, and we are honoured to be able to make this contribution,” he added.

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