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Friday Briefs: Flow debuts new packaging; Danone Canada awarded by Women in Governance

Quick bites to catch you up on the past week
Jillian Morgan, female, digital editor for Canadian Grocer
flow new packaging 2024
New carton is made from 80% renewable materials and features a sugarcane-based cap.

Flow to roll out new packaging

The company is set to introduce newly designed packaging this summer across North America, alongside a new brand platform. 

Flow calls the new Tetra Pak package its most sustainable yet, featuring over 80% renewable materials and a sugarcane-based cap. The new carton replaces traditional polymers with bio-based ones and contains post-consumer recycled content for the first time.

The rollout will commence with the introduction of the updated packaging for Flow Original, followed by the release of Flavored Water later in the year.

“This new package design is visually striking on the shelf and positions Flow with a definitive edge in captivating consumers at the point of purchase. We have streamlined our design to resonate with discerning premium market consumers, ensuring clarity of messaging and consistent brand recognition across physical and digital platforms,” said Nicholas Reichenbach, founder and CEO of Flow, in a release.

Danone Canada recognized by Women in Governance

Danone Canada has been awarded gold-level Parity Certification by Women in Governance for 2023.

The certification is based on an assessment of the organization's results in their commitment to creating gender parity in the workplace as it pertains to their culture, communications, policies, and career development programs.

"We are incredibly proud of the progress we have made as it relates to gender parity, inclusion and the empowerment of women at Danone Canada,” said Melanie Lebel, SVP, human resources at Danone Canada, in a statement. "This level-up from silver to gold status reflects and celebrates the structural improvements we have made to support our people and eliminate workplace barriers disproportionately faced by women. I believe that through these actions, we can continue to enable women's success across all levels of the enterprise."

K-Fresh brand enoki mushroom recalled

K-Fresh brand enoki mushroom (Kam Ding Investment Ltd.) has been recalled from the marketplace due to possible Listeria monocytogenes contamination.

The recall was triggered by a consumer complaint, the Canadian Food Inspection Agency (CFIA) said. There have been no reported illnesses.

The CFIA is conducting a safety investigation. The mushrooms were distributed in B.C., Ontario, Quebec and possibly other provinces/territories. 

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