Frito Lay calls on Canadians to swap out milk and cookies for chips this Christmas

In its new campaign, Frito Lay says the age-old tradition of putting out milk and cookies for Santa is due for change.

Instead, the maker of Lay’s, Doritos and Cheetos is calling on Canadians to serve Old Saint Nick a savoury snack: chips.

"This campaign started with one simple idea: What if Santa wanted an alternative to cookies?" stated Jess Spaulding, chief marketing officer at PepsiCo Foods Canada, in a statement. "That really inspired us to think creatively about how Santa could speak for every Canadian who finds themselves wishing for a bowl of chips this holiday season."

Watch the Share More Joy ad below: