GreenSpace names Doug Fraser to newly created role

GreenSpace Brands has hired Doug Fraser as vice-president sales, North America—a new position within the Toronto-based organic and plant-based food business.

Fraser brings more than 30 years of sales and leadership experience to the role, having worked with a number of consumer packaged goods companies including Kraft Canada, PepsiCo Canada, Mondelez International and Nabisco Ltd.

He most recently served as director of national accounts and e-commerce at I-D Foods Corporation where, according to a press release, he helped deliver significant revenue and profitable growth on his $100 million-plus portfolio.

“I'm excited to join the senior management team of GreenSpace to lead the Sales function across North America,” said Fraser in the release. “The business is poised for tremendous growth, and I look forward to building strong customer collaboration and ensuring a profitable growth mindset is embraced across the team.”

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