Health and beauty brief: Specsavers launches campaign, Magic Scoop combines electrolytes and creatine
Specsavers Canada launches campaign to promote youth eye health
The optometry and audiology retail chain’s summer-long campaign celebrates the unique way children experience the world through their eyes.
Specsavers said the goal of the campaign is to encourage greater awareness of the importance of eye health from an early age.
Adapted from Specsavers UK's “Wonder” campaign, the Canadian creative is anchored by the statistic that more than one in four children have a vision problem by school age.
"Kids experience the world with a unique sense of curiosity, imagination and wonder. Vision plays an important role in their development," said Naomi Barber, clinical services director at Specsavers Canada, in a press release. "Routine eye exams can help ensure they have the vision they need to learn and engage confidently with the world around them."
Magic Scoop introduces new product
Canadian wellness brand Magic Scoop has launched Electrolytes + Creatine, combining creatine, targeted electrolytes, and active amino acids into a single daily stick pack
The product features 5 grams of creatine monohydrate, 850 milligrams of electrolytes (including 500mg of sodium and premium electrolytes from Pink Himalayan Salt and Coconut Water) and 2.8 grams of amino acids.
Magic Scoop’s new sticks have less than 1 gram of sugar and contain zero grams of caffeine. They also contain no artificial dyes or fillers.
"I've taken creatine on and off for nearly 20 years, and for most of that time, it was viewed solely as a workout product. But as I dove deeper into the evolving research around daily performance and brain health, I found myself adding it to my electrolytes every single morning," said Adam Assadkhan, co-founder and CEO of Magic Scoop, in a press release. "We realized consumers were already exhausting themselves building these multi-product routines by hand, so we created Electrolytes + Creatine to simplify that daily ritual, delivering a single, all-in-one formula that fits seamlessly into the way people actually live and perform every day."
Magic Scoop Electrolytes + Creatine is now available online and at select retail partners across Canada, in two flavours: Peach Mango and Lemon Lime.
CHFA launches “The Greenhouse”
The new program from the Canadian Health Food Association (CHFA) will make its first appearance at the organization’s trade show, CHFA NOW, this September in Toronto.
Designed to help new and promising natural, organic and wellness brands expand their footprints, the program offers emerging brands cost-effective access to exhibit at CHFA NOW and connects them with industry stakeholders.
Two pathways are available: Seed, for brands beginning their wholesale journey, and Scale, for brands that are expanding distribution and deepening buyer engagement.
Brands in The Greenhouse receive access to CHFA NOW conference sessions, the CHFA Industry Achievement Awards and year-round educational resources and networking opportunities. Scale-tier brands are also eligible to apply for CHFA Launch Pad and to participate in The Greenhouse Pitch Breakfast, where 15 randomly selected brands present their story to a room of retailers.
The Greenhouse is the next evolution of the organization’s Incubator Alley program.
CHFA NOW Toronto runs Sept. 25 to 27.
