Health & beauty brief: Being Frenshe debuts in Canada, Rexall launches ‘Healthcare Hero Thursdays’
Ashley Tisdale’s Being Frenshe launches in Shoppers Drug Mart
The wellness brand’s first international expansion brings its collection of fragrance, bath and body products to the Loblaw Companies drug store chain.
Developed in partnership with Maesa—an incubator for beauty and personal care brands—Being Frenshe is built around a “mood-first” approach to self-care. The brand encourages consumers to discover “scent-powered rituals” to support emotional needs, promising to deliver with its proprietary “MoodScience Scent Technology.”
The Shoppers Drug Mart launch follows the brand's expansion into Ulta Beauty in July 2026 and marks its second major retail milestone of the year.
"Being Frenshe was born from my own wellness journey and the belief that the smallest moments can make the biggest difference in how we feel," said Ashley Tisdale French, actor and founder of Being Frenshe, in a press release. "Expanding into Canada is an exciting next chapter because it allows us to introduce our wellness philosophy to a new community and help even more people create meaningful moments of self-care."
Being Frenshe is now available online at shoppersdrugmart.ca, with an in-store rollout planned for late August and nationwide availability of the full assortment expected by mid September.
"Canadians are looking for beauty and wellness solutions that fit seamlessly into their everyday lives, and we're committed to bringing them innovative brands that reflect those evolving needs," said Jenny Cheung, vice-president, health & beauty care, Shoppers Drug Mart. "We're proud to be the exclusive Canadian retailer for Being Frenshe, adding another distinctive brand to our ever-evolving beauty assortment and helping us continue to meet changing customer needs."
Rexall Pharmacy launches Healthcare Hero Thursdays
Beginning today (Aug. 20), eligible healthcare workers who are Be Well members will receive 20% off regular-priced merchandise every Thursday at participating Rexall locations across Canada.
"Healthcare workers dedicate themselves every day to helping others live healthier lives, often under challenging circumstances," said Jeff Boutilier, senior vice-president and chief operating officer at Rexall, in a statement. "As a pharmacy and healthcare partner serving communities across Canada, we're proud to recognize their contributions through our new Healthcare Hero Thursdays."
The initiative is available to eligible healthcare professionals, including nurses, physicians, pharmacists, paramedics, personal support workers, medical technicians and other healthcare workers
Shoppers collaborates with Launchit Solutions Inc.
The drug store chain has introduced a free, virtual Weight Management Program in collaboration with Launchit Solutions Inc. (operating as the Medical Weight Management Centre of Canada).
Available in participating provinces, the program aims to help Canadians reach their weight management goals through virtual access to nurse practitioners and dieticians.
The program includes virtual assessments, ongoing support and educational resources through the Shoppers Drug Mart website for a period of 12 months.
Participating provinces include Alberta, British Columbia, Manitoba, Saskatchewan, Ontario, Prince Edward Island, and Newfoundland and Labrador.
Have a pitch for Canadian Grocer’s health and beauty brief? Contact digital editor Jillian Morgan at [email protected].
