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Hellmann’s Canada and La Tablée des Chefs team up to reduce food waste

Partnership teaches young Canadians how to repurpose leftovers
11/6/2023
hellmann's mayo

Who: Hellmann’s Canada

What: The brand is continuing its partnership with non-profit La Tablée des Chefs to educate young Canadians on the impact of food waste and how to repurpose leftovers and kitchen ingredients into meals at home.

La Tablée des Chefs' Kitchen Brigades Program hosts culinary workshops for youth aged 13 to 17 across Canada. 

The Kitchen Brigades showcases how leftovers can be reimaged by following Hellmann’s 3+1 Flexipe strategy, which involves: picking a base, such as rice or pasta; using up fruits and/or vegetables; incorporating a protein; and adding in condiments such as Hellmann’s Mayonnaise. 

"Hellmann's is always looking to help Canadians reduce food waste, and one of the easiest ways to do this is getting creative with leftovers," said Kristen Denega, Hellmann's Canada marketing lead, in a statement. "We created Flexipes to help Canadians be more resourceful with the food they have at home. We're thrilled to bring this valuable resource to La Tablée des Chefs and help inspire and educate the next generation of chefs on how to bring new life to their leftovers using Hellmann's."

Hellmann's and La Tablée des Chefs have also teamed up to reduce food waste in hockey arenas across the country. To date, more than two million meals have been rescued from arenas across Canada by repurposing and turning unused food into meals for those in need, in partnership with Second Harvest. This year, the organizations are set to provide 300,000 meals to Canadians in need.

In partnership with Hellmann's, La Tablée des Chefs plans to expand the Kitchen Brigades Program from 250 schools to 400 schools across Canada by 2025.  

Upon completion of the program, students receive nearly 40 hours of practical training through culinary workshops, social challenges, competitions and more.

Throughout the month of November, La Tablée des Chefs will host its signature La Grande Tablée events in Toronto, Montreal and Quebec City to raise funds for programs like the Kitchen Brigades.

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