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Think Turkey launches Wishbone Awards

Organization to recognize community 'heroes'
11/3/2023

Who: Think Turkey

What: The organization is launching its first-ever Wishbone Awards to recognize unsung community heroes this holiday season.

From Nov. 2 to 15, Canadians can visit ThinkTurkey.ca/Wishbone to nominate someone in their community. 

On December 5, eight individuals will be recognized with a Wishbone Award. Recipients will also receive a $2,500 grant to help fund their holiday community efforts, and have their story shared nationally.

"Whether it's donating turkeys, cooking in a community kitchen, or donating time at a local food bank, there are kind people, all over the country, who step up and support their communities each holiday season," said Darren Ference, chair, Turkey Farmers of Canada, in a statement. "The Wishbone Awards will honour eight individuals who embody the holiday spirit and consistently serve their communities during the holiday season."

The Wishbone Awards are part of The Wishbone Project, a charitable initiative launched in 2020 by Canada's turkey farmers and processors to give back to communities and help those in need at the local, provincial and national levels through foods and funds. Since its launch, The Wishbone Project has raised over $240,000.

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