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Hellmann's Canada launches limited-edition sneaker made with food waste

Drop is part of the brand's ‘Make Taste, Not Waste’ platform
Jillian Morgan, female, digital editor for Canadian Grocer
1352: Refreshed Sneakers
The 1352: Refreshed Sneakers. Photography courtesy Hellmann's Canada

Hellmann’s is dropping a limited-edition sneaker made with food waste.

The brand’s 1352: Refreshed Sneakers are made from common scraps like corn, mushrooms, apples and grapes. 

A reference to the monetary value the average Canadian household wastes in food each year ($1,352), the sneakers are part of Hellmann’s ‘Make Taste, Not Waste’ platform, launched in 2018.

"Hellmann's has a longstanding history of taking the necessary steps to address, raise awareness and reduce food waste," said Harsh Pant, senior brand manager for Hellmann's Canada, in a release. "With 1352: Refreshed Sneakers we've created a visual representation of Canadians' food waste, aimed at sparking conversation and challenging consumers to take small steps to reducing that $1,352 amount of food that's wasted each year."

The sneakers were conceived, designed and manufactured in collaboration with Italy-based ID.EIGHT.

Canadians can enter for a chance to win a pair of 1352Refreshed Sneakers on Hellmann’s website. For every entry, the brand will make a donation to long-standing charity partner Second Harvest (up to $25,000), supporting their mission to rescue food and reduce waste.

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