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Marketing news this week: Kruger’s restaurant bathroom guide; Quaker expands global platform

The latest campaigns from grocery brands
Jillian Morgan, female, digital editor for Canadian Grocer
kruger bathroom guide
The Cashmere Ultraluxe Bathroom Guide ranks Toronto's best restaurant bathrooms. Photography courtesy Kruger Products

Kruger rolls out restaurant bathroom guide

The brand’s Cashmere Ultraluxe Bathroom Guide ranks the best restaurant bathrooms in Toronto. 

Criteria includes lighting, amenities, comfort and more. 

Bathrooms scoring 70 and over are awarded 1, 2, or 3 Fleurs, and a listing in the official guide. The Fleur distinction is inspired by the bathroom tissue's unique embossing pattern.

The first three inaugural inductees to the curated guide are DaNico (3 Fleurs), Piano Piano (2 Fleurs) and And/Ore (2 Fleurs). 

The guide will release additional top-rated bathrooms in Toronto later this year. In the future, consumers and venues will be invited to nominate their favourite Toronto restaurant bathrooms.

Additional cities will be added in 2025. 

"Celebrating and recognizing some of Canada's most beautiful restaurant bathrooms is a natural extension of our country's amazing culinary scene," stated Susan Irving, CMO at Kruger Products. "We are very cognizant to the importance of consumer experience, which makes Cashmere UltraLuxe – our softest, most luxurious toilet paper – the perfect lead for this guide and the soon-to-be coveted Fleur distinction."

Quaker releases photo doc

The company is expanding its previously announced global brand platform ‘You’ve Got This’ with a photo documentary.

100 Reasons to Rise features everyday heroes on the morning of an important day in their lives, shot by Academy Award nominee and photographer Misan Harriman.

A screening and exhibit was held at The Harbourfront Centre in Toronto last week, and at Union Station from April 17 to 19.

"We're thrilled to introduce the next phase of the expansive 'You've Got This' initiative, 100 Reasons to Rise, to Canada – a nation known for its passion for breakfast, making it a perfect fit," said Logan Chambers, senior director of marketing at PepsiCo Canada, in a release. "This inclusive campaign celebrates everyday heroes, including 14 Canadians, who ignite greatness in others by sharing their story and morning routine on a day that matters. Misan Harriman's exceptional ability to capture genuine human connections perfectly embodies the spirit of this project."

heinz finder
The "Heinz Finder" is part of the brand's 'Irrational Love' campaign. Photography courtesy Heinz

Heinz helps Canadians dine out with their favourite ketchup

As part of its ‘Irrational Love’ campaign, the brand has introduced a “Heinz Finder.” 

The tool harnesses Google Lens image-recognition technology to help Canadians identify restaurants that serve Heinz ketchup.

The global campaign will launch in Canada first, followed by three additional markets in the coming weeks.

“We know Heinz fans have an irrational love for our ketchup and the research doesn’t lie - a majority of people feel disappointed when the restaurants they love don’t carry HEINZ. As we continue to go to irrational lengths to delight and satisfy our fans, we’re finding innovative and unique ways to avoid and solve these ketchup catastrophes. The perfect example of this, Heinz Finder leverages current technology to prevent that disappointment, because for true ketchup lovers, we know it has to be Heinz,” said Megan Lang, head of global Heinz brand communications and creativity, in a release.

The Little Potato Company announces spring campaign

Taking place in-store and online, the Little Springtime Campaign and Sweepstakes runs through to May 15.

Ten consumers in Canada will win $1,000 in groceries from a choice of retailers. To participate, consumers can visit the campaign’s website or scan the QR code found on point-of-sale materials in stores.

“This is our first ever in-store and online spring campaign and promotion,” said Heather Jeffares, vice president of marketing, in a statement. “We’re supporting the campaign with eye-catching, in-store POS and displayers to grab the attention of the consumer and encourage purchase and entry into our sweepstakes.”  

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