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Hellmann’s Canada teams with BBQ restaurants for Veganuary

Brands partners with chef Matthew Ravenscroft

Hellmann’s Canada has partnered with Michelin-recognized chef Matthew Ravenscroft for Veganuary.

The partnership will see Barque Smokehouse (Toronto), Beach Hill Smokehouse (Toronto) and Jane Bond BBQ (Calgary) introduce meatless versions of their dishes, featuring vegan mayo from Hellmann's.

"At Hellmann's, we believe good food should be enjoyed by everyone, and this means showing Canadians how they can flex their diet, without compromising on taste," said Kristen Denega, associate director of marketing for Hellmann's Canada, in a statement. "By partnering with Chef Matt Ravenscroft, we're hoping to break some of the misconceptions surrounding plant-based eating, inviting both vegans and the plant-based curious to try these delicious menu items and experience the versatility of Hellmann's Vegan Mayo firsthand."

Each restaurant partner will introduce two items inspired by their most popular meat-forward dishes, which will be available throughout Veganuary. 

Featured menu items include: Barque’s Nashville Hot King Oyster Mushroom Sandwich, Beach Hill Smokehouse's Dry-Rubbed Mushroom Brisket and Jane Bond BBQ's BBQ Vegan Brizket. 

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