Hellmann’s launches “End Condiment Hoarding” campaign
Brand calls on Canadians to de-clutter their fridges
The brand has expanded its Chicken Wing Mayonnaise Style Dips lineup.
Hellmann’s is on the hunt for Canada’s oldest condiment in its quest to “end condiment hoarding.”
The brand is inviting Canadians to check their fridges for long-forgotten condiments, with an “exciting prize” up for grabs.
The challenge comes as the brand launches two new flavours of its Chicken Wing Mayonnaise Style Dips: Garlic Parmesan and Buttermilk Ranch.
Hellmann’s said its versatile product lineup can help Canadians cut down on their condiment collections.
Watch the campaign video below:
Advertisement - article continues below
Advertisement
