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Hellmann's Superbowl spot stars Kate McKinnon, Pete Davidson

Campaign ladders back to Hellmann’s “Make Taste, Not Waste” platform
Jillian Morgan, female, digital editor for Canadian Grocer
Kate McKinnon x hellmann's
Kate McKinnon. Photography courtesy Hellmann's

Hellmann’s has partnered with actress and comedian Kate McKinnon for its latest ad campaign.

The spot sees McKinnon rummaging through her fridge after the Superbowl looking for something to eat. Her cat inspires her to use Hellmann’s mayo (“may-ow”) to transform her leftovers. 

Mayo Cat then catapults to instant fame, creating a nationwide Hellmann’s frenzy, and hard-launches a new relationship with actor and comedian Pete Davidson

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Pete Davidson x hellmann's
Pete Davidson. Photography courtesy Hellmann's

“I’m so excited to partner with Hellmann’s and my old pal Pete to spread awareness about food waste,” McKinnon said in a statement. “Hanging with Mayo Cat and enjoying leftovers is a perfect way to celebrate the Big Game!” 

In the United States, Hellmann’s 30-second ad spot will debut during the second quarter of the Super Bowl on Feb. 11. In Canada, shorter :15 cutdowns will run across digital, social and TV the week following.   

The campaign ladders back to Hellmann’s “Make Taste, Not Waste” platform, encouraging consumers to get creative in the kitchen and help fight against food waste.

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