Pete Davidson. Photography courtesy Hellmann's
“I’m so excited to partner with Hellmann’s and my old pal Pete to spread awareness about food waste,” McKinnon said in a statement. “Hanging with Mayo Cat and enjoying leftovers is a perfect way to celebrate the Big Game!”
In the United States, Hellmann’s 30-second ad spot will debut during the second quarter of the Super Bowl on Feb. 11. In Canada, shorter :15 cutdowns will run across digital, social and TV the week following.
The campaign ladders back to Hellmann’s “Make Taste, Not Waste” platform, encouraging consumers to get creative in the kitchen and help fight against food waste.