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Iams For Life Caravan returns for another summer tour across Ontario

Brand to offer expert advice, grooming, giveaways and more
Jillian Morgan, female, digital editor for Canadian Grocer
iams for life caravan 2024
Caravan to make 26 stops this year.

Iams’ For Life Caravan is back on the road this summer to provide pet parents with advice, wellness resources and giveaways.

This year, the Mars-owned brand is adding more stops across Ontario and introducing Iams PetTalks, where dog and cat experts will speak live at weekend festival events. At the end of the tour, all sessions will be available on Spotify.

A licensed groomer will be available at every stop, providing complimentary 30-minute grooming sessions complete with ear cleanings, nail clippings, a brush out, and paw pad shaving for dogs and cats.

Grooming sessions will be available through advance booking or walk-up requests on a first-come, first-served basis. Visitors and their pets can also benefit from a dog play area, a prize wheel, a photo wall and more.

"Iams goes beyond nutrition and puts health at the heart of everything it does, which is why we're delighted to expand the Iams For Life Caravan this year," said Animesh Kumar, marketing director, Mars Petcare Canada, in a release. "We are not only increasing the number of locations from six in 2023 to 26 this year, but also introducing pet experts at all of our weekend stops, which helps our overall goal of providing more Canadians with valuable resources that will help them take the best care of their pets."

The Iams For Life Caravan will be on tour from May 18 to June 24.

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