Instacart acquires Instaleap enablement and fulfillment services platform
Grocery technology company Instacart has acquired Instaleap, a global enablement and fulfillment solutions services platform that enables retailers to streamline and scale their online operations. The acquisition aims to help Instacart expand its enterprise offerings worldwide.
Instaleap offers purpose-built grocery technology designed to address such core retailer needs as marketplace integrations and fulfillment solutions services, complementing Instacart’s broader portfolio of enterprise offerings. The company has relationships with nearly 100 grocery retailers and marketplaces outside North America, among them Cencosud, Continente, Jerónimo Martins, Lulu and SPAR. With operations in almost 30 countries, Instaleap boasts extensive local market expertise and a growing presence across Europe, Latin America and the Middle East. To date, the company has enabled 100 million-plus transactions.
“We see a meaningful opportunity to expand internationally through an enterprise-led strategy that empowers retailers across the globe to meet the evolving omnichannel needs of their customers,” said Ryan Hamburger, chief commercial officer at San Francisco-based Instacart. “We’ve already seen growing global demand for our online and in-store technologies, including Storefront Pro and Caper Carts, with early traction in Europe and Australia. With the addition of Instaleap’s technology, international expertise and deep retail relationships, we can accelerate our international expansion and better serve retailers and consumers around the world.”
“This is an exciting moment for Instaleap and for the retailers we serve,” added Antonio dos Santos Nunes, CEO and co-founder of Instaleap, whose U.S. headquarters is in San Francisco. “We’ve built our platform with a deep focus on the unique needs of grocery retailers across diverse international markets. Joining Instacart enables us to scale our impact with the support of a trusted partner that shares our commitment to retailer success.”
Instaleap will initially operate as a wholly owned subsidiary of Instacart to ensure continuity for Instaleap retailers. Instacart will eventually serve Instaleap’s retail partners with its existing product line, and, over time, Instacart expects to expand more of its enterprise technology offerings to Instaleap’s partners, including the E-commerce, Connected Stores, Retailer Media, AI and Data solutions. Among the marquee in-store and online offerings are:
Storefront Pro, the enterprise-grade commerce platform that powers 380-plus retail banners’ owned and operated digital grocery programs, including ALDI, Costco, Publix, Sprouts and Woodman’s.
Carrot Ads, the retail media technology solution that enables 310-plus retailers, marketplaces and commerce partners to build and scale their online and in-store advertising business to unlock new revenue streams.
Caper Carts, AI-powered smart carts that engage customers through personalization, savings opportunities and streamlined checkout, are already launching at retailers outside North America, among them Coles in Australia and Morrisons in the United Kingdom.
FoodStorm, end-to-end order management technology for grocery perimeter departments – connecting online ordering with in-store preparation.
This article first ran on Canadian Grocer's sister publication, Progressive Grocer.
