Instacart grows e-commerce offering with another acquisition

Instacart has acquired another tech company days after announcing its purchase of AI platform Eversight.

Rosie offers independent grocers branded e-commerce websites and mobile app capabilities that power order flow, fulfillment and consumer insights. 

The company’s product features include shoppable weekly ads, store loyalty and rewards programs integrations, third-party fulfillment logistics integrations and payment processing.

Founded in 2013, the company supports hundreds of retailers in across 40 states in the U.S. Its customers will gain access to Instacart’s in-store offerings, such as Foodstorm’s order management system, Caper’s smart cart and checkout technology and Carrot Ads, to name a few.

With Instacart’s acquisition, Rosie’s capabilities will be available to the Canadian market.

“Our focus is on creating technology solutions that are tailor-made to meet the online and in-store needs of all grocers – whether they’re national chains or independently-owned and operated,” Chris Rogers, chief business officer at Instacart, said in a statement. “Local and independent grocers are so important to the grocery ecosystem. They have loyal customers, create meaningful job opportunities and serve as cornerstones of their communities.”

Moving forward, the Rosie team will lead Instacart’s business strategy and technology development for local independent grocers, as Instacart continues to build e-commerce and fulfillment solutions for this segment of the grocery industry