Kellanova marks Giving Tuesday with $100,000 donation to Food Banks Canada

Kellanova marked Giving Tuesday by supporting Food Banks Canada with a $100,000 financial donation to support families, kids, seniors, students experiencing food insecurity during this holiday season.

Food Banks Canada saw nearly 2 million visits in March 2023 – up 32% since 2022 and up 79% since 2019 – and the number continues to rise as Canadians struggle to pay for basic expenses. Food insecurity is largely a hidden crisis but, by shining a spotlight on these grim statistics, more Canadians can help food banks combat this prevalent issue.

"We know rates of food insecurity in Canada have increased to the highest levels on record and 1/3 of food bank clients are now children," says Lores Tomé, head, corporate affairs, Kellanova Canada. "With food banks across Canada in crisis mode, we're doing what we can to live up to our Better Days Promise – a commitment to advancing equitable access to food for all Canadians and creating a future where people are nourished and fulfilled."

"There has never been a more challenging time for food banks across the country and unfortunately the demand continues to grow," says Erin Filey-Wronecki, chief development and partnerships officer at Food Banks Canada. "We know, the only way we will be able to end food insecurity in Canada is if we all come to the table.  Thank you Kellanova for joining with us, and for making the commitment and supporting us as we work towards a Canada where no one goes hungry."

This article first appeared on Convenience Store News Canada