Who: Kellogg Canada
What: The company is marking National Cereal Day with a $100,000 donation to the Breakfast Club of Canada.
The funds will help support the more than 500,000 children in over 3,500 breakfast programs across the country, including in Northern and Indigenous communities.
Kellogg Canada team members will also lend support by building breakfast boxes for local community partners and school breakfast programs.
"Food insecurity has reached fever pitch in Canada and our partners need our support now more than ever," said Lores Tomé, director, communications and corporate affairs, Kellogg Canada Inc., in a statement. "As part of our Kellogg's Better Days Promise ESG strategy to advance sustainable and equitable access to food for all, we are deepening our commitment and working hard to expand critical feeding programs to help nourish people in need."
Kellogg Canada and Breakfast Club of Canada have worked in partnership for almost 20 years, including financial and in-kind food donations, employee volunteer engagement, in-store commercial activations, online giving campaigns and more.