Kellogg caters to Canadians' desire for better-for-you foods

Kellogg Canada has launched a range of new snacks and cereals that cater to Canadians’ desire for better-for-you foods.

The products feature real, “visible” ingredients such as fruit pieces, mixed nuts, and dark chocolate.

“At Kellogg, consumers are at the heart of everything we do and we are committed to meeting the evolving taste and nutrition needs of Canadians,” says Chris Bell, vice-president of marketing at Kellogg Canada. The company “has a proven track record of delivering great-tasting, exciting, high-performing innovations that are grounded in consumer research and insights.”

For example, new products in Kellogg’s Special K’s Nourish line “were developed in response to a consumer desire for good food with real, progressive ingredients - for example, quinoa and gluten-free oats - that they can see and trust to help nourish their bodies,” says Bell.

Two new granolas have been added to the Nourish line: Mixed Berries and Dark Chocolate Coconut. Special K Nourish has also introduced two bars: Coconut Cashew & Dark Chocolate and Caramel, Sea Salt & Mixed Nuts.

For Canadians looking to add more fibre to their diets, Kellogg’s has introduced All-Bran Multi-Grain Crunch, which has six grams of fibre per serving and contains no artificial flavours or colours. The cereal “was born out of the insight that most Canadians only get half of the recommended fibre per day,” says Bell.

Also new to the All-Bran lineup is All-Bran Granola – Cranberry Almond, which is filled with real raisins, cranberries and almonds, and has no artificial flavours or colours.

Kellogg’s Vector Protein bars, which are designed to help active Canadians get the nutrition they need, has added a Trail Mix flavour with cranberries, sunflower seeds, flax seeds and peanuts. The bars are partially dipped in chocolate and contain 10 grams of protein per serving.

For those looking for a treat, Kellogg has launched Pringles Ketchup Chips – an iconic Canadian chip flavour that arrived in time for Canada’s 150th birthday. Pringles Ketchup Chips were previously sold in Canada, but as a limited-edition offering. “We’re thrilled to be bringing back this beloved Canadian flavour and making it a permanent fixture on store shelves from coast-to-coast,” says Bell.

The new products are being promoted with an integrated marketing campaign that includes TV, print, digital, public relations, digital, in-store POS and display ads, and couponing.