Who: Keurig Dr Pepper Inc. (KDP)
What: The company is committing $1.5 million in financial support to the Red Cross in Canada and the U.S. over the next three years as part of a new partnership with the organization.
The company will additionally offer in-kind product donations and encourage its employees and customers to support the organization locally through efforts such as volunteerism, blood drives in the United States, mobile food banks and emergency relief efforts.
"Emerging from the COVID-19 pandemic, North America is facing exacerbated crises – more frequent and intense disasters, ongoing challenges in maintaining a strong blood supply in the U.S. and food insecurity in Canada. Through our unique position as a North American beverage company, our new partnership with the Red Cross will help build resilience in communities in which many of our employees live and work while also providing emergency support,” KDP SVP and chief sustainability officer Monique Oxender said in a statement.
In Canada, KDP will become the first beverage company to sponsor the Canadian Red Cross's Community Health and Wellness programs.
In addition to donating products for the charity’s food delivery programs, KDP's financial support will contribute to new and existing programs that provide Canadian communities with greater access to health and social resources such as medical equipment loans, wellness checks, transportation and food services.
KDP Canada will also support the annual fundraising gala in Montreal in 2023 and 2024.