Brand looks to remedy its “fork up” with new campaign
Canadian Grocer Staff
Kraft Dinner is putting an end to the spoon versus fork debate and encouraging Canadians to eat their mac and cheese with the utensil of their choice.
As part of its new campaign, the brand has launched limited-edition Spoon KD packaging, now available at grocery retailers nationwide.
"We're always looking for unique ways to provide Canadians with an opportunity to eat KD their way and, after uncovering the divide between spoon and fork eaters, we knew we needed to make this 'fork-up' right,” Jerome Skeene, brand manager, Kraft Dinner at the Kraft Heinz Company, said in a statement.