Kraft Heinz hires Tiffin Groff
Groff joins the organization as the new head of North America coffee
Kraft Heinz has announced that Tiffin Groff is joining the company as the new head of North America coffee.
Groff brings more than two decades of CPG experience to the role. Groff was most recently leading Peet’s CPG coffee business, helping it grow US$700 million from $70 million over the last 10 years, according to Kraft Heinz.
Previous to that, Groff held key roles at Diamond’s Company, The Clorox Company, Bell-Carter Foods, Del Monte Foods, and Tanimura & Antle.
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