Lay’s Canada is willing to ‘bet the farm’ its chips are made from homegrown potatoes
Brand launches “Betcha the Farm” campaign
Across English Canada, the campaign features the Perry family from Coaldale, Alberta.
A new campaign from Lay’s Canada hopes to prove its chips are made from potatoes grown locally.
The PepsiCo brand said its “Betcha the Farm” platform taps into growing consumer desire for transparency.
Putting the spotlight on Canadian farmers, the campaign illustrates how the American brand is investing in Canadian agriculture.
“Betcha the Farm” is brought to life through connected TV and OLV, OOH and digital and social, with farmer-fronted content shared across Lay’s and PepsiCo platforms.
Watch one of the campaign ads below:
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