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Loblaw adds cricket powder to its PC line

Grocery says product is more sustainable than other forms of animal protein
(CNW Group/Loblaw Companies Limited)

One of the country's biggest retailers
is betting bugs are the next big thing in Canadian cuisine.

Loblaw Companies Ltd. is adding cricket powder to its lineup of President's Choice products.

READ: Fish and chirps? Crickets make leap in demand as a protein

In a statement Monday, Loblaw says the flour is high in protein and packed with vitamins and minerals.

It also has a "neutral flavour," making it a versatile ingredient for many kinds of recipes.

READ: Bringing insects into mainstream diets

Loblaw says it's sourcing the product from a farm in southern Ontario.

The company says crickets are more sustainable than other forms of animal protein, because they require less food and water.

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