Loblaw Advance partners with commerce intelligence platform Criteo

Loblaw Advance has partnered with commerce intelligence platform Criteo.

The deal makes Criteo the direct sales agent for Loblaw Advance email display placements, expanding advertiser access to audiences across Shoppers Drug Mart, PC Optimum and PC Express newsletters.

Loblaw Advance is the retail media division of Loblaw Companies Ltd.

“Loblaw Advance is focused on building high-quality, measurable retail media solutions that help advertisers connect with Canadian shoppers in more relevant ways,” said Leanne Gibson, SVP, Loblaw Advance, in a press release. “Criteo brings established commerce media expertise, strong agency and brand relationships, and the demand capabilities to help more brands activate through our loyalty-linked email channels. This partnership allows us to extend our sales reach while maintaining the quality, control and trusted execution standards that define Loblaw Advance.”