Loblaw and Flashfood mark another year of food waste diversion

Seven years in, Loblaw Cos. Ltd. and Flashfood are marking another strong year of diverting surplus food from landfills and expanding access to affordable groceries.

In 2025, more than 21 million pounds of food were diverted from landfill and saved customers more than $58 million on groceries, according to a press release.  

Consumers can purchase and save up to 50% on essentials that are nearing their best-by date, across a wide range of categories, including meat, dairy, seafood, fresh produce, prepared foods and more. All purchases are made through the app and orders are picked up from the designated Flashfood Zone inside participating Loblaw stores.

In the release, Jonathan Carroll, SVP, superstore operations and enterprise champion of food waste reduction initiatives at Loblaw, said reducing food waste works best when customers can participate easily.

“Through our partnership with Flashfood, shoppers can purchase good food at a discounted price before it goes to waste, helping keep it out of landfill while getting great value on everyday groceries,” he said.

Together, since partnering in 2019, Loblaw and Flashfood have diverted more than 105 million pounds of potential food waste from landfill, supporting the goal of Loblaw to send zero food to landfill by 2030.

 “[Loblaw has] consistently demonstrated industry leadership by embracing innovation that improves the lives of their shoppers. Their commitment to our shared mission has brought Flashfood to every province across the country and helped thousands of Canadians put fresh, affordable food on the table," said Jordan Schenck, CEO of Flashfood.