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Loblaw releases 2024 PC Insiders Report

Grocer announces more than 100 new products for summertime entertaining
Jillian Morgan, female, digital editor for Canadian Grocer
PC Insiders report
Flake Outs Churro Croissant Donuts and M'AQUA Mojito Cocktail Flavoured Sparkling Water among the new products included in the report.

Loblaw has released its annual summer PC Insiders Report. 

The report features more than 100 new products and 500 favourites — from grilling options to internationally inspired appetizers, entrées, desserts and more.

"Canadians wait patiently all winter for the official start of summer and what better way to kick the season off than with the release of our highly anticipated, annual Summer Insider's Report," said Mary McIsaac, SVP, Loblaw marketing and brands, Loblaw Cos. Ltd., in a release. "No other Canadian retailer prepares customers for their celebrations like we do and this summer is no exception — with over 100 new and innovative products, there's something for everyone and every occasion.”

New products include: Chicken Yakitori, Pink Guava, Pork Belly Burnt Ends, Chicken Bun Cha, Cheese Frusta, Flake Outs Churro Croissant Donuts; M'AQUA Mojito Cocktail Flavoured Sparkling Water; and Charcoal Spiedini Grill. 

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